annemoss.com

New Website!

admin — Sun, 28 Nov 2010 21:26:05 +0000

Go to Impression-Marketing.com. That is our new updates site complete with a blog. All blog posts here have been copied to that site.

Marketing Blog is here.

I have been a blog slug

admin — Wed, 24 Nov 2010 17:50:52 +0000

That’s because we are busy working on our new combined merger website at http://impression-marketing.com.

Looks like we are making the final touches and it should be published by the time you finish getting your black friday shopping deals. It won’t look all that different but we’ve made it easier to update the logos, websites and the ‘show and tell’ parts of the site. And it reflects more “us” than “me”.

Also, my partner blogs a bit, too. He has some whitepapers on social media and oftentimes has the latest scoop on search engines and what they’re up to. All good stuff.

Do not do hard sell

admin — Fri, 19 Nov 2010 13:20:44 +0000

Sometimes there are people who don’t believe in what you do. They may not be ready for you, they may never come around. But why launch into hard sell when there are people ready for what you have to offer? The people who do want what you have to offer are out there, you just need to reach them. Leave hard sell to aluminum siding sales guys. Go for the low hanging fruit first. Then those who are on the fence. Then let it marinate in those who aren’t quite there yet.

In short, you want that target market that values what you have to offer the most. And that is not the target that requires a hard sell to bring them around to your way of thinking.